Terms & Conditions

Last Updated: April 18, 2026

These Terms and Conditions outline the rules and expectations for using our SEO services. By working with us, you agree to these terms designed to ensure transparency and professionalism.

Welcome to SEO for Home Service. These Terms and Conditions (“Terms”) govern your access to and use of the website located at seoforhomeservice.com (the “Site”) and the marketing services provided by SEO For Home Service, LLC, a Florida limited liability company (“Company,” “we,” “us,” or “our”). By accessing the Site, purchasing a subscription, or otherwise engaging our services, you (“Client,” “you,” or “your”) agree to be bound by these Terms. If you do not agree, do not use the Site or purchase our services.

1. Services

1.1 Scope of Services. We provide digital marketing services to home service contractors, which may include search engine optimization (SEO), pay-per-click (PPC) advertising management, local search optimization, content creation, website auditing, competitor analysis, and related consulting services (collectively, the “Services”). The specific Services included in your engagement are determined by the plan you select at the time of purchase.

1.2 Plan Details. Each plan has its own scope, deliverables, pricing, and cancellation terms, which are described on the Site and in any order confirmation or service agreement provided to you at sign-up. The plan-specific terms are incorporated into and form part of these Terms.

1.3 Service Exclusivity. Certain plans include ZIP code exclusivity, meaning we will not simultaneously provide the same category of Services to a direct competitor operating in the same ZIP codes covered by your plan. Exclusivity applies only to the specific Services and geographic areas defined in your plan and does not extend to prior clients, adjacent ZIP codes, or different service categories.

1.4 Modifications to Services. We may modify, substitute, or discontinue specific features or deliverables of the Services from time to time, provided that any material reduction in the scope of paid Services will be communicated to you in advance with an opportunity to cancel.

2. Subscription, Billing, and Payment

2.1 Recurring Billing. Our Services are provided on a monthly recurring subscription basis. By purchasing a subscription, you authorize us to automatically charge your designated payment method on each monthly billing date until the subscription is canceled in accordance with these Terms and your plan’s specific cancellation terms.

2.2 Billing Cycle. Your billing cycle begins on the date your subscription is activated and renews monthly on the same calendar day. If a billing date falls on a day that does not exist in a given month, the charge will occur on the last day of that month.

2.3 Payment Methods. We accept the payment methods displayed at checkout. You represent that you are authorized to use the payment method you provide and agree to keep your payment information current and accurate.

2.4 Failed Payments. If a payment fails, we may retry the charge, suspend Services until payment is received, and/or terminate your subscription. You are responsible for any fees, interest, or collection costs associated with failed or late payments, including any chargeback fees.

2.5 Price Changes. We may change our subscription pricing. Any price change will apply no earlier than your next renewal after we provide you at least thirty (30) days’ advance notice. Continued use of the Services after the price change takes effect constitutes acceptance of the new price.

2.6 Taxes. All fees are exclusive of applicable taxes. You are responsible for any sales, use, VAT, or similar taxes imposed on the Services, other than taxes based on our net income.

2.7 No Refunds Except As Stated. Except where expressly provided in these Terms or your specific plan (including any applicable performance guarantee), all payments are non-refundable. Partial months of service are not prorated upon cancellation unless your plan states otherwise.

3. Cancellation and Term

3.1 Month-to-Month Term with Warm-Up Period. All Services are provided on a month-to-month basis with no long-term contract requirement. However, each Service includes an initial “Warm-Up Period” during which the engagement cannot be canceled. The Warm-Up Period exists because SEO, PPC, and related Services require time for search engine algorithms to learn, index, and stabilize, and premature cancellation prevents the Services from producing their intended results. The length of the Warm-Up Period varies by Service and is stated in your order confirmation or plan documentation. After the Warm-Up Period ends, you may cancel at any time by providing written notice in accordance with Section 3.2, and cancellation will be effective at the end of the then-current billing cycle.

3.2 How to Cancel. To cancel, you must send written notice to info@seoforhomeservice.com from the email address associated with your account. Cancellation requests made by phone, social media, or any other channel are not effective. Your cancellation will be processed in accordance with the cancellation terms of your specific plan.

3.3 Effect of Cancellation. Upon cancellation, we will cease providing the Services at the end of the period covered by your final payment, subject to your plan’s cancellation terms. You will lose access to any login portals, reports, or proprietary tools provided as part of the Services. We are not obligated to transfer, export, or preserve any campaign data, account access, or work product beyond what is expressly stated in your plan.

3.4 Suspension or Termination by Us. We may suspend or terminate your Services immediately, without refund, if you (a) fail to pay amounts when due; (b) breach these Terms; (c) engage in conduct that we reasonably believe is fraudulent, abusive, or harmful to our business, staff, or other clients; or (d) use the Services in a way that violates applicable law, third-party platform policies (such as Google Ads or Google Search policies), or industry regulations.

4. Performance Guarantees

4.1 Guarantee Eligibility. Certain plans may include a performance guarantee (for example, a lead guarantee). Any such guarantee applies only to the specific plan under which it is offered and is subject to the conditions stated at the time of purchase.

4.2 Client Cooperation Required. Performance guarantees are contingent on your active cooperation, including but not limited to: (a) responding to qualified leads in a timely manner; (b) maintaining a functional website, phone system, and business hours; (c) providing requested access credentials, content, and feedback within reasonable timeframes; (d) maintaining active and funded advertising accounts where applicable; (e) not independently modifying campaigns, landing pages, or configurations managed by us; and (f) operating a legitimate, licensed business in the service area covered by the plan.

4.3 Definition of Qualified Lead. For any lead-based guarantee, “qualified lead” is defined in your specific plan documentation. Disputes over whether a lead qualifies will be resolved in good faith based on the criteria stated in that documentation.

4.4 Remedy. If we fail to meet a performance guarantee for reasons within our reasonable control, the remedy stated in your plan (such as a refund, service credit, or continued work at no additional cost) is your sole and exclusive remedy. No other damages, credits, or compensation are available.

4.5 Circumstances Outside Our Control. Performance guarantees do not apply to shortfalls caused by factors outside our reasonable control, including but not limited to: search engine algorithm changes, advertising platform policy changes, account suspensions by third-party platforms, seasonality, economic conditions, acts of God, or the Client’s failure to meet the cooperation requirements in Section 4.2.

5. Client Responsibilities

5.1 Accurate Information. You agree to provide accurate, current, and complete information about your business, service areas, licensing, and any other information reasonably requested by us.

5.2 Account Access. You agree to provide timely access to accounts, platforms, and credentials necessary for us to perform the Services, including but not limited to Google Ads, Google Business Profile, Google Search Console, Google Analytics, your website’s content management system, and any other platforms relevant to the Services.

5.3 Compliance with Laws. You are solely responsible for ensuring that your business, advertising claims, licensing, and operations comply with all applicable federal, state, and local laws, including consumer protection laws, licensing requirements for home service contractors, and advertising disclosure requirements.

5.4 Content Approval. You are responsible for reviewing and approving any ad copy, landing page content, or public-facing content we prepare on your behalf before it is published or made live. Once you approve content or grant us authority to publish on your behalf, you are responsible for its accuracy.

6. SEO Best Practices and Client Overrides

6.1 Best Practices Are Non-Negotiable. The Services are designed around established SEO best practices, including but not limited to technical site standards, on-page optimization, content structure and quality standards, internal linking strategy, URL structure, metadata optimization, schema implementation, page speed and Core Web Vitals, mobile usability, E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals, and compliance with search engine webmaster guidelines (collectively, “SEO Best Practices”). We determine, in our reasonable professional judgment, what constitutes an SEO Best Practice for your engagement, and these practices form the foundation of our Services.

6.2 No Unilateral Overrides. You agree not to instruct us to take, or independently take, any action that contradicts, overrides, or undermines an SEO Best Practice without first following the override procedure in Section 6.3. Examples of actions that may conflict with SEO Best Practices include, but are not limited to: removing or altering optimized page titles, meta descriptions, headings, or body copy; changing URL structures or removing redirects; deleting or de-indexing optimized pages; adding duplicate or low-quality content; blocking search engine crawlers; altering site architecture or internal linking; disabling schema markup; removing author bios, credentials, or trust signals; and publishing content that does not meet our quality standards.

6.3 Override Procedure. If you wish to proceed with an action we have identified as conflicting with SEO Best Practices, you must submit a written override request by email to info@seoforhomeservice.com. We will respond with a written acknowledgment that (a) identifies the specific best practice being overridden, (b) describes the potential negative outcomes, which may include ranking losses, traffic declines, lead volume reductions, indexing issues, manual actions, or other search visibility harm, and (c) requires your written acceptance of those outcomes and release of our responsibility for them. No override is effective until you have returned a signed or email-confirmed acceptance of that acknowledgment. We reserve the right to decline to implement any override that we believe, in our sole discretion, would violate search engine guidelines, expose us to reputational harm, or constitute professional negligence.

6.4 Effect of Override. Once an override is accepted in accordance with Section 6.3: (a) you release and hold us harmless from any and all consequences arising from the overridden action, including ranking, traffic, lead, or revenue losses; (b) any applicable performance guarantee under Section 4 is void with respect to metrics affected by the override; (c) we are not obligated to remediate, reverse, or mitigate the effects of the override at no additional cost, and any such work, if requested, will be billed separately; and (d) the override and its outcomes do not constitute a breach of these Terms or grounds for refund.

6.5 Unauthorized Client Changes. If you or any third party acting on your behalf (including another agency, developer, web host, or employee) makes changes to your website, advertising accounts, or other assets managed by us without our knowledge or outside the override procedure in Section 6.3, we are not responsible for any resulting negative outcomes. We reserve the right to pause Services, audit the affected assets at your expense, or terminate the engagement under Section 3.4 if unauthorized changes materially impair our ability to deliver the Services.

6.6 Documentation. We will maintain records of override requests and acceptances for the duration of the engagement and for a reasonable period thereafter. These records may be used to demonstrate that negative outcomes were the result of an authorized override, including in connection with any dispute, guarantee claim, or refund request.

7. Intellectual Property

7.1 Our Intellectual Property. The Site, our proprietary processes, methodologies, software tools, reports, templates, and any related materials are and remain our exclusive property. No license or ownership interest is transferred to you except as expressly stated in these Terms.

7.2 Client Content. You retain ownership of content, trademarks, logos, images, and materials you provide to us (“Client Content”). You grant us a limited, non-exclusive, worldwide, royalty-free license to use, reproduce, modify, and display the Client Content solely as necessary to perform the Services.

7.3 Deliverables and IP Ownership Period. All deliverables we produce for you in the course of providing the Services, including but not limited to written content, landing pages, meta data, schema markup, technical SEO implementations, creative assets, ad copy, campaign structures, keyword research, competitor analyses, reports, and any other work product (collectively, “Deliverables”), are governed by this Section 7.3. At the start of each engagement, the parties will agree in writing on an “IP Ownership Period,” typically six (6) to twelve (12) months, during which we retain sole and exclusive ownership of all Deliverables, whether produced before or during that period. During the IP Ownership Period, you receive a non-exclusive, non-transferable, royalty-free license to use the Deliverables on your website and in your business operations for the duration of the engagement. You may not copy, republish, sublicense, or transfer the Deliverables outside your own business during the IP Ownership Period.

7.4 Automatic Transfer of Ownership. Immediately upon expiration of the IP Ownership Period, all ownership, title, and interest in the Deliverables — both those produced before the expiration date and those produced thereafter during the engagement — automatically transfers to you without further action required by either party. From that point forward, Deliverables produced during the continuing engagement are owned by you upon creation. This transfer is conditional on you being current on all fees owed; if any fees are past due at the time of expiration, the transfer is deferred until your account is brought current.

7.5 Early Buy-Out. If you wish to obtain ownership of the Deliverables before the IP Ownership Period expires, you may do so by paying an early buy-out fee. The buy-out rate is pre-agreed at contract signing and is prorated based on the number of months remaining in the IP Ownership Period at the time of buy-out. The specific buy-out formula will be stated in your order confirmation or plan documentation. Upon our receipt of the buy-out fee in full, ownership transfers to you under the same terms as Section 7.4. Cancellation of the Services during the IP Ownership Period does not trigger an automatic transfer and does not waive the buy-out fee; if you wish to retain ownership of the Deliverables after canceling during the IP Ownership Period, the buy-out fee remains payable.

7.6 Pre-Existing Materials. Regardless of the IP Ownership Period or any transfer under Sections 7.4 or 7.5, we retain ownership of any pre-existing materials, proprietary templates, frameworks, methodologies, tools, and software used in creating the Deliverables. Upon transfer of the Deliverables, you receive a perpetual, non-exclusive license to use those pre-existing materials solely to the extent they are embedded in the transferred Deliverables.

7.7 Portfolio Use. Unless you opt out in writing, you grant us permission to reference your business name, logo, and non-confidential performance results in our marketing materials, case studies, and portfolio.

8. Third-Party Platforms

8.1 No Affiliation. We are not affiliated with, endorsed by, or sponsored by Google, Meta, Bing, Yelp, or any other third-party platform. References to these platforms are for descriptive purposes only.

8.2 Platform Policies. The Services rely on third-party platforms that set their own rules, pricing, and policies. We do not control and are not responsible for changes, outages, account suspensions, policy enforcement actions, or pricing changes made by those platforms.

8.3 Advertising Spend. For PPC Services, any advertising spend (media cost) is separate from our management fees and is billed directly by the advertising platform to your account. You are solely responsible for your advertising spend.

9. Disclaimers

9.1 No Guarantee of Specific Rankings or Results. Except for any express performance guarantee in your plan, we do not guarantee specific search engine rankings, traffic levels, lead volumes, conversion rates, or revenue outcomes. Search engine algorithms, market conditions, and competition are outside our control.

9.2 “As Is” Services. Except as expressly stated in these Terms or your plan, the Services and the Site are provided “as is” and “as available” without warranties of any kind, whether express or implied, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement.

10. Limitation of Liability

10.1 Cap on Liability. To the maximum extent permitted by law, our total cumulative liability to you for any and all claims arising out of or relating to these Terms or the Services is limited to the total amount you paid to us in the three (3) months immediately preceding the event giving rise to the claim.

10.2 Exclusion of Certain Damages. To the maximum extent permitted by law, we are not liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, including lost profits, lost revenue, lost business opportunities, or loss of data, even if we have been advised of the possibility of such damages.

10.3 Basis of the Bargain. You acknowledge that the limitations in this Section 10 are a fundamental basis of the bargain between the parties and that we would not provide the Services at the stated prices without these limitations.

11. Indemnification

You agree to indemnify, defend, and hold harmless SEO For Home Service, LLC, its members, managers, employees, contractors, and affiliates from and against any and all claims, damages, liabilities, losses, costs, and expenses (including reasonable attorneys’ fees) arising out of or related to (a) your use of the Services; (b) your breach of these Terms; (c) your violation of any law or third-party right, including intellectual property, publicity, or privacy rights; (d) any Client Content you provide; (e) any advertising claims, business practices, or representations made by your business; or (f) any failure by you to maintain required professional licenses or comply with home service industry regulations.

12. Confidentiality

Each party agrees to keep confidential any non-public business, financial, and technical information disclosed by the other party in connection with the Services and to use such information only as necessary to perform its obligations under these Terms. This obligation survives termination of the Services for a period of two (2) years. Confidential information does not include information that is publicly available through no fault of the receiving party, independently developed, or required to be disclosed by law.

13. Governing Law and Dispute Resolution

13.1 Governing Law. These Terms and any dispute arising out of or relating to them or the Services are governed by the laws of the State of Florida, without regard to its conflict-of-laws rules.

13.2 Informal Resolution. Before filing any formal claim, the parties agree to attempt in good faith to resolve any dispute through direct written communication for at least thirty (30) days.

13.3 Venue. If a dispute cannot be resolved informally, it will be brought exclusively in the state or federal courts located in Manatee County, Florida, and both parties consent to personal jurisdiction and venue in those courts.

13.4 Waiver of Jury Trial. To the maximum extent permitted by law, each party waives any right to a trial by jury in any action arising out of these Terms or the Services.

13.5 Attorneys’ Fees. In any action to enforce these Terms, the prevailing party is entitled to recover its reasonable attorneys’ fees and costs.

14. Changes to These Terms

We may update these Terms from time to time. When we make material changes, we will notify you by email or by posting a notice on the Site. The “Last Updated” date at the top of these Terms reflects the most recent revision. Your continued use of the Services after the effective date of the updated Terms constitutes acceptance.

15. General Provisions

15.1 Entire Agreement. These Terms, together with any plan-specific terms, order confirmations, and service agreements, constitute the entire agreement between you and us regarding the Services.

15.2 Severability. If any provision of these Terms is held to be invalid or unenforceable, the remaining provisions will continue in full force and effect.

15.3 No Waiver. Our failure to enforce any provision of these Terms is not a waiver of that provision or our right to enforce it later.

15.4 Assignment. You may not assign these Terms without our prior written consent. We may assign these Terms in connection with a merger, acquisition, or sale of assets.

15.5 Independent Contractors. The parties are independent contractors. Nothing in these Terms creates a partnership, joint venture, employment, or agency relationship between the parties.

15.6 Force Majeure. Neither party is liable for delays or failures in performance caused by events outside its reasonable control, including acts of God, natural disasters, war, terrorism, pandemics, internet outages, or government action.

15.7 Notices. Notices to us must be sent to info@seoforhomeservice.com. Notices to you will be sent to the email address associated with your account.

16. Contact Us

If you have questions about these Terms, please contact us at:

SEO For Home Service, LLC 8240 Abalone Loop, Parrish, FL 34219 Email: info@seoforhomeservice.com