Landscaping SEO pricing only makes sense when it’s tied to real outcomes.
Not traffic.
Not rankings screenshots.
Not vague “visibility.”
Landscaping companies care about one thing: does SEO bring in profitable jobs?
This guide breaks down what landscaping SEO should cost, what fair pricing actually includes, how to spot bad offers quickly, and how to calculate ROI using real landscaping numbers.
What Landscaping SEO Pricing Should Include
There is no single “correct” price for landscaping SEO, but legitimate SEO pricing follows clear patterns.
Fair landscaping SEO pricing usually depends on:
- Market competition in your service area
- Residential vs commercial focus
- Maintenance vs project-based services
- Number of cities you serve
- Current Google Maps and review strength
In most markets, proper landscaping SEO includes:
- Google Business Profile (GBP) optimization
- Local keyword targeting
- Service and city page support
- Review generation systems
- Citation consistency
- Ongoing tracking of calls and form leads
If those pieces aren’t included, the price doesn’t matter — cheap or expensive.
For context on what actually drives local visibility, see our guide on local SEO for landscaping companies.
Landscaping SEO Pricing Ranges (What’s Typical)
Most legitimate landscaping SEO falls into one of these ranges:
- $500–$800/month for low-competition or single-city markets
- $800–$1,200/month for competitive suburban areas
- $1,200–$2,000+/month for multi-city or high-competition metros
Pricing increases when you offer:
- Hardscaping or design/build services
- Commercial landscaping
- Multiple service categories
- Multiple cities or counties
Pricing should reflect the work required — not arbitrary package tiers.
Red Flags That Signal a Ripoff
Landscaping companies should be cautious if an SEO provider:
- Guarantees #1 rankings
- Avoids discussing Google Maps
- Focuses only on backlinks
- Can’t explain how calls are tracked
- Charges extremely low fees with big promises
SEO that looks cheap upfront often becomes expensive when it produces no leads.
If pricing conversations don’t include Maps visibility, reviews, and location targeting, that’s a problem.
Why Landscaping SEO ROI Looks Different From Other Trades
Landscaping ROI depends heavily on service mix.
Weekly lawn mowing SEO behaves very differently from hardscaping SEO or landscaping design and build SEO.
That’s why SEO ROI must be tracked by job type, not just lead count.
For example:
- Mowing jobs = lower value, higher volume
- Seasonal cleanups = moderate value, predictable demand
- Hardscaping = high value, lower volume
This is why pricing and ROI discussions must be landscaping-specific.
How Landscapers Should Track SEO ROI
Rankings don’t pay bills.
Landscaping SEO ROI should be measured using real business metrics.
The Core Metrics That Matter
Landscapers should track:
- Phone calls from SEO
- Form submissions
- Booked estimates
- Closed jobs
- Revenue from those jobs
Traffic and impressions support these metrics, but they are not the goal.
For tracking visibility sources, Google Maps plays a major role. See our in-depth guide on how landscapers rank in Google Maps for context.
Example Landscaping SEO ROI Model
Here’s a simplified landscaping-specific example.
Scenario
- Suburban landscaping company
- Residential mowing + seasonal cleanup
- Moderate competition
- $899/month SEO investment
Month 4–6 Results
- 25 SEO-driven calls per month
- 40% booking rate
- 10 booked jobs
- Average job value: $350
ROI Calculation
- 10 jobs × $350 = $3,500 revenue
- SEO cost: $899
- Monthly ROI: $2,601
As Maps visibility and service pages mature, lead volume typically increases without proportional cost increases.
This compounding effect is why SEO pairs well with seasonal services like mulching and cleanup.
Why Landscaping SEO ROI Improves Over Time
Unlike ads, landscaping SEO service compounds.
Once visibility is established:
- Cost per lead drops
- Call volume stabilizes
- Dependence on paid ads for landscaping decreases
- Seasonal demand becomes more predictable
This is especially important for landscapers who experience strong spring and fall swings.
Common Landscaping SEO ROI Mistakes
Avoid these common issues:
- Only tracking rankings
- Not tracking phone calls
- Mixing ad leads with SEO leads
- Ignoring booking rates
- Expecting instant results
SEO ROI is a trend, not a single month snapshot. Never overreact to a single month fluctuation. This happens naturally with seasonal swings and algorithm changes.
Want Help Evaluating Landscaping SEO ROI?
If you want to see how landscaping SEO is structured around your actual services and service areas, contact us at 813-997-8459 or use our contact form.
You’ll get clear answers about pricing, timelines, and expected ROI — without vague promises.
Review SEO For Home Service’s landscaping SEO services in full to see how we can help you while you focus on running your business.
Frequently Asked Questions About Landscaping SEO Pricing & ROI
How much should landscaping SEO cost?
Most landscaping companies invest between $800 and $1,200 per month depending on competition, services, and service area size.
How long does it take to see ROI from landscaping SEO?
Most companies see measurable improvement within 60–90 days, with stronger ROI as Maps visibility and reviews grow.
Is SEO worth it for seasonal landscaping businesses?
Yes. SEO stabilizes lead flow across seasons and reduces dependence on paid ads during peak demand.
Can landscaping SEO replace paid ads?
Over time, yes. Many landscapers reduce ad spend once organic and Maps visibility are established.
Should different landscaping services have separate tracking?
Yes. Mowing, cleanup, and hardscaping should be tracked separately to understand true ROI.
