If you’re a contractor or home service business owner trying to figure out what SEO should cost in 2026, you’ve probably seen quotes anywhere from $300/month to $10,000/month.
So what’s real? What works? And what should you expect home service SEO pricing to be?
This guide explains:
- How much home service SEO costs in 2026
- What different pricing tiers include
- What affects pricing the most
- Pricing ranges by industry
- What to watch out for when hiring an SEO company
By the end, you’ll be able to make a confident, informed decision — and know exactly what SEO should cost for your business.
Why Home Service SEO Pricing Is So Confusing
There’s no industry-wide standard for home service SEO pricing.
That leads to:
- Random pricing
- Massive quality differences
- Misleading “SEO packages”
- Agencies that overcharge
- Freelancers that underdeliver
Contractors get hit hardest because you operate in:
- Competitive local markets
- High-value service industries
- Emergency-driven search categories
- Industries full of aggressive competitors
This guide removes the confusion and gives you clear, realistic numbers.
What Contractors Typically Pay for SEO in 2026
Here’s the real breakdown on home service SEO pricing:
Low-End SEO ($300–$500/mo)
Not recommended. You’ll get automated reports, no strategy, and zero real SEO work.
Mid-Level SEO ($1,500–$3,000/mo)
Best value for most home service companies.
This includes high-quality SEO:
- Content creation
- Landing pages
- Local SEO
- Google Business Profile optimization
- Backlinks
- Reporting
High-End SEO ($3,000–$7,500/mo)
For competitive metros or multi-location businesses. At this level of home service SEO pricing, you’ll receive all the same deliverables as a mid-level SEO but at far more depth and scale to help your business compete in congested areas.
Enterprise SEO ($7,500–$15,000/mo)
This level of home service SEO pricing is generally reserved for national brands or franchises. This pricing is so high because it involves applying an SEO strategy to dozens — sometimes hundreds — of locations. This require careful programmatic SEO to avoid duplicate content and doorway page issues to ensure equivalent rankings across the entire franchise.
How Market Size Impacts SEO Pricing
| Market Type | Competition Level | Expected Cost |
| Small Town | Low | $750–$1,500/mo |
| Suburban | Medium | $1,500–$3,000/mo |
| Metro Area | High | $3,000–$6,000+/mo |
| Multi-City | Very High | $5,000–$15,000/mo |
Your service area is the #1 factor in home service SEO pricing.
Home Service SEO Pricing by Industry in 2026
HVAC SEO Pricing
$1,500–$5,000/month
Competitive, seasonal, high-value leads.
Plumbing SEO Pricing
$1,500–$6,000/month
Among the highest competition in local SEO.
Roofing SEO Pricing
$2,000–$7,500/month
Insurance, storms, and high-ticket jobs drive competition.
Electrician SEO Pricing
$1,500–$4,000/month
Steady year-round demand, but high competition.
Pest Control SEO Pricing
$1,500–$3,500/month
Lower per-job fees, but competition for subscriptions is heavy.
Moving Company SEO Pricing
$1,200–$3,000/month
Big surges in the summertime, but lulls in the winter can leave your trucks parked.
Lawn & Landscaping SEO Pricing
$1,000–$2,500/month
Heavy spring and summer demand, but must be able to pivot to other services in the winter.
If your industry isn’t listed — the pattern still applies.
The higher the job value, the higher the SEO investment required.
What’s Actually Included in Home Service SEO
On-Page SEO
- Keyword research
- Full service page build-out
- Location pages
- Internal linking
- Schema markup
- Conversion optimization
Off-Page SEO
- High-quality backlinks
- Local citations
- Industry mentions
- Authority building
Content Creation
- Monthly blogs
- Landing pages
- FAQ resources
- Google Business Profile posts
Google Business Profile Optimization
- Weekly posts
- Review strategy
- Photo uploads
- Category optimization
- UTM tracking
Reporting & Support
- Monthly reports
- Call tracking
- Revenue attribution
- Dedicated strategist
NOT Included (Unless You Add It)
- PPC
- Web design
- Social media
- Branding
- CRM automation
- Reputation management
Home Service SEO Pricing for One-Time Projects
SEO Audits
$1,000–$3,000
Full On-Page SEO Setup
$2,000–$5,000
Website Build + SEO Setup
$4,000–$20,000
These can help — but they’re not enough to increase rankings long-term.
How to Evaluate an SEO Proposal (Avoid Getting Scammed)
Red Flags
- Guaranteed rankings
- No content creation
- No backlinks or citation building
- No reporting or vanity reporting
- No strategy
- Heavy use of white-label fulfillment
Green Flags
- Clear plan
- Transparent deliverables
- Industry-specific expertise
- Proven track record
- Content + backlinks included
- Real communication
Want a free SEO proposal review? We’ll audit another agency’s quote for you — free.
Frequently Asked Questions
Is $500/month enough for SEO?
No. Not for home service companies in 2026. You simply can’t get real SEO at that price.
How long does SEO take?
SEO takes 3–6 months to see movement; 6–12 months for consistent rankings; and 12+ months to dominate your market. It’s a long play that requires patience and trust in the process.
How do I know if SEO is working?
You’ll begin noticing increases in key areas of your business, such as increased call volume, more appointment form fills, rising average rankings, more prominent placement on Google Maps, revenue increases from organic traffic, and more.
Why is home services SEO so expensive?
Because those industries have established competitors, high-value jobs, and high competition. This means your SEO agency must work harder than most other industries to help you rank above the competition.
So How Much Should YOU Expect to Pay?
Expect to invest $1,500–$5,000 per month. This varies based on you market, service area, and competition. For example, in a high-competition area like Dallas, TX or Tampa, FL, you can expect to pay more to outrank your competition.
This delivers tangible results instead of automated fluff that will get you nowhere. While that may seem expensive, the return on investment is sky high. For example, the ROI on HVAC SEO is 678%, so for every $1 you spend on SEO, you can expect nearly $7 in return over the lifetime customer value.
Ready for Real Pricing?
If you want to know exactly what SEO would cost for your specific business, we can give you a customized quote.
